The Portuguese government has announced the implementation of an annual prize dedicated to the promotion of national culture abroad. This initiative honors artists and entities that have distinguished themselves through projects that elevate Portuguese heritage internationally. The award is based on a framework originally established in 2016 but is only now being executed. By recognizing these contributions, the government aims to incentivize the global dissemination of Portuguese arts and culture. Eligible candidates include both individual creators and organized institutions. The prize serves as a formal acknowledgment of the impact these projects have on Portugal's international image. This move marks a strategic step in utilizing cultural diplomacy to strengthen global ties.