A recent football match between Portugal and the Democratic Republic of Congo (DRC) drew an average audience of 3.05 million viewers on the Portuguese channel SIC, according to data from Marktest. This figure exceeds the average viewership achieved during the 2022 World Cup broadcasts on the same channel. The game, played on Wednesday, demonstrated significant public interest, surpassing expectations based on previous major tournament ratings. This indicates a strong engagement with the Portuguese national team’s matches, even outside of World Cup events. The data highlights the continued popularity of football within Portugal and the reach of live sports broadcasting on SIC. Marktest’s analysis provides key insights into television audience behavior and preferences. This viewership success could influence future sports broadcasting strategies for the network.