Senegalese television personality Cheikh Sarr has announced the launch of his own media venture, CSBI TV, one month after leaving E-Média. Sarr describes the new channel as more independent and focused on innovation, representing a significant step in his career. He previously joined E-Média in August 2023 following a stint at D-Média. CSBI TV aims to reconnect with audiences through a closer, more personal approach, building on Sarr’s established reputation. While specific programming details and a launch date remain undisclosed, Sarr emphasized the importance of editorial freedom. Industry observers anticipate CSBI TV will be a competitive force in Senegal’s already crowded media landscape, leveraging Sarr’s popularity and experience.