The National Press Club’s decision to name a KwaZulu-Natal lieutenant general as its Newsmaker of the Year has drawn criticism. The award has been questioned, with one commentator expressing disbelief at the choice. The core of the complaint centers on a perceived disconnect between recognizing a police official and the lived experiences of individuals impacted by crime, specifically referencing a case involving a “Baby Brown.” The author suggests the award prioritizes media profile over genuine impact and potentially overlooks the suffering of victims. The decision has ignited debate regarding the criteria used for the award and the values it represents. It raises questions about the responsibility of the press club in acknowledging individuals beyond those in positions of authority.