A Polish bus route, locally dubbed “666” and colloquially known as the “Highway to Hell,” is attracting a surprising influx of tourists. The 666 bus line connects the towns of Częstochowa, home to a famed religious icon, and Kraków, a major tourist destination. Despite its ominous number and reputation among locals for being fraught with misfortune, the route has gained international notoriety through social media. Travelers are intentionally riding the bus for the novelty and macabre experience. Local authorities have no plans to change the route number, acknowledging the unexpected tourism boost. The bus company reports a significant increase in passengers, particularly from abroad, seeking the unusual journey.