As several Australian Football League (AFL) clubs – Essendon, Carlton, and Tasmania – search for new coaches, a recent opinion piece emphasizes the importance of prioritizing player input in the selection process. The article argues that while fan expectations, board credibility, and media attention are factors, understanding what players desire in a coach is paramount. It suggests clubs should focus on identifying coaches who can genuinely connect with and motivate their teams. The author implies a disconnect often exists between what clubs *think* players want and their actual needs. Specifically, the piece proposes five key questions clubs should ask potential candidates to gauge their suitability. Ultimately, the argument centers on the idea that a coach players are willing to commit to is more likely to deliver success than one chosen solely for external reasons.