A promotional battle is unfolding between fast-food chains in Taiwan this summer, with Pizza Hut launching a Pokémon-themed collaboration and KFC responding with a limited-time offer. Pizza Hut’s campaign features Pokémon-branded meal sets. In response, KFC is offering an additional egg tart for just one extra New Taiwan dollar with purchases. The promotions are aimed at attracting customers during the warmer months. This competitive move highlights the ongoing efforts of fast-food companies to leverage popular culture and special deals to boost sales. Both campaigns began in June and are expected to continue for a limited time, capitalizing on the popularity of the Pokémon franchise. The promotions are generating significant buzz among consumers in Taiwan.