Swiss private bank Pictet has announced a significant partnership with Paris Photo, the internationally renowned photography fair. François Pictet, Managing Partner of the bank, spearheaded the agreement, signaling a major commitment to the art world. The collaboration will see Pictet supporting the event, fostering its growth and reach. This partnership underscores Pictet’s dedication to cultural engagement and its recognition of photography as a valuable asset class. Details of the partnership’s activities and duration were not immediately disclosed. The move positions Pictet alongside other prominent sponsors of the prestigious fair, enhancing its profile within the financial and art communities. This alliance is expected to benefit both parties, connecting Pictet with a discerning audience and further solidifying Paris Photo’s reputation.