Despite not qualifying for the 2026 World Cup, Peru’s economy is expected to receive a boost from the tournament. The four-week event is anticipated to increase sales across various business sectors. Commerce, restaurants, and breweries are projected to be the primary beneficiaries of the increased economic activity. This positive economic outlook coincides with Peru’s Father’s Day campaign, potentially amplifying the impact on consumer spending. The overall expectation is that the global football event will stimulate economic growth within the country, even without national team participation. Analysts predict a significant, though indirect, economic contribution from the tournament’s widespread appeal.