Indonesia’s state-owned oil and gas company, Pertamina, has recognized ten outstanding Micro, Small, and Medium Enterprises (MSMEs) as “Champion UMKM” through its Corporate Social Responsibility (CSR) initiatives and Small Medium Enterprise Partnership Program (SMEPP). These businesses were selected based on superior business performance and positive impact. The program aims to bolster the Indonesian economy by empowering local entrepreneurs. Pertamina’s SMEPP provides support to MSMEs, fostering their growth and sustainability. The selection of these champions highlights Pertamina’s commitment to driving “people’s economy” – economic growth that benefits communities. This initiative underscores the crucial role of MSMEs in Indonesia’s economic landscape and Pertamina’s dedication to supporting their development. The company intends to use these champions as models for other MSMEs across the country.