Czech trade inspection authorities have issued a record fine of five million Czech crowns (approximately $215,000 USD) to Penny Market for repeatedly misrepresenting discounts on products. The Czech Trade Inspection Authority (ČOI) found the supermarket chain was incorrectly calculating and advertising sale prices. This is not the first time Penny Market has faced penalties for similar infractions, indicating a pattern of non-compliance. A spokesperson for Penny Market acknowledged the decision and stated the fine will be paid. The company did not provide details regarding the specific products involved or the nature of the incorrect discounting. The ČOI aims to ensure fair pricing practices for consumers across the Czech Republic. This penalty serves as a warning to other retailers regarding accurate promotional offers.