Panama’s annual Christmas gift box, organized by the Institute of Marketing and Trade (IMA) through Naviferias 2026, will include additional products this year. The director of the initiative highlighted the expansion aims to provide Panamanian families with a more comprehensive offering for the holiday season. Despite the added items, the price of the box will remain at the current $15. This commitment to maintaining affordability is a key focus of the program, ensuring wider access for families. The inclusion of new products seeks to enhance the value and appeal of the traditional Christmas box. Details on the specific new items were not disclosed, but the initiative promises a “complete” box for Panamanians. The Naviferias program continues its tradition of supporting families during the Christmas season.