Pakistani television personality Juggun Kazim has initiated a public awareness campaign urging citizens to take responsibility for their waste. Frustrated by widespread littering across the country, Kazim is personally leading cleanup efforts and documenting them on social media. She aims to shame litterers and encourage a sense of civic duty. The campaign utilizes the hashtag #PickUpYourTrash and features Kazim physically collecting garbage in public spaces. Kazim hopes to inspire a broader cultural shift towards cleanliness and environmental responsibility. She emphasizes that maintaining a clean environment is a collective obligation, not solely the government’s responsibility. The initiative has gained traction online, sparking conversations about public hygiene and individual accountability.