The Supreme Court of Pakistan has upheld a Rs30 million (approximately $105,000 USD) penalty imposed on the Pakistan Veterinary Medical Association (PVMA) for engaging in price-fixing. The case centered around allegations that the PVMA conspired to control the fees charged by veterinary practitioners across the country. This practice was deemed anti-competitive and in violation of Pakistan’s competition laws. The court’s decision affirms a previous ruling by the Competition Commission of Pakistan (CCP). Authorities investigated and found evidence of the PVMA actively working to standardize and inflate veterinary service prices. The ruling sends a strong message against anti-competitive behavior within Pakistan’s professional services sector. This upholds the CCP’s authority to enforce fair competition and protect consumers from inflated pricing.