Orange has successfully consolidated the highly competitive Spanish telecommunications market by acquiring full ownership of its subsidiary, MasOrange. This strategic move has allowed the operator to implement innovations with significantly greater agility. The Spanish experience now serves as a practical laboratory for the company's broader corporate strategy. Consequently, Orange may apply these lessons to its ambitions in the French market. The company is specifically looking at the potential conquest of its competitor, SFR. By streamlining operations and ownership, Orange aims to replicate this efficiency in France. This approach could redefine the competitive landscape of French telecommunications.