The Oman Chamber of Commerce and Industry (OCCI) has initiated the fifth iteration of its Franchise Programme, aimed at bolstering Omani brands. The program’s launch event took place in Muscat on Sunday, signaling a continued commitment to supporting local entrepreneurship. This initiative provides resources and guidance to Omani businesses seeking to expand through the franchise model. Details regarding specific support mechanisms and participating businesses were not immediately available. The Franchise Programme has been running for several editions, demonstrating a sustained focus on economic diversification within the Sultanate. OCCI officials highlighted the program’s role in fostering growth and innovation within the Omani private sector. The program aims to facilitate the development of successful franchise operations originating from within Oman.