Ogilvy has launched Live-Fluence League, a first-of-its-kind competition in Singapore designed to highlight the growing role of creators in driving commerce. The initiative focuses on showcasing how creators are evolving into entrepreneurs by collaborating with brands to generate sales and foster lasting brand recognition. This competition directly reflects Ogilvy’s “Sales Overnight. Brand Over Time” approach to creator commerce, emphasizing both immediate revenue and long-term brand building. Live-Fluence League aims to champion the future of this evolving marketing model within the Singaporean market. The program will likely involve creators partnering with brands in a competitive setting, judged on their ability to deliver results. This move underscores the increasing importance of creator partnerships in modern marketing strategies and Ogilvy’s commitment to this space.