Norwegian football fans are introducing a new, visually and audibly striking form of support to the World Cup, inspired by Iceland’s famed “viking clap.” The new tradition involves fans mimicking the motion of rowing a Viking ship, complete with synchronized chanting. Remarkably, the “viking row” is designed to be performed even while seated, such as on escalators, maximizing its potential for widespread participation within stadiums. This innovative display of fandom is anticipated to become a significant spectacle at the tournament. The chant and movement aim to energize the Norwegian team and create a unique atmosphere for matches. Organizers are preparing for the enthusiastic adoption of this new supporter tradition. It follows the success of the Icelandic viking clap from previous tournaments, demonstrating a continuing trend of creative fan displays.