Norway’s Football Federation (NFF) and Toppfotball Kvinner are implementing a new initiative to increase attendance at women’s national team matches. The program involves financially compensating social media influencers to attend games. This strategy aims to leverage the influencers’ reach and engagement with their followers to promote the matches and attract a wider audience. Details regarding the number of influencers involved and the specific compensation structure have not been disclosed. The NFF hopes this unconventional approach will address historically low attendance figures for women’s national team games. This pilot program represents a shift towards utilizing digital marketing and influencer collaborations to grow the fanbase. The initiative will be evaluated to determine its effectiveness in boosting spectator numbers.