The Central Bank of Nigeria (CBN) has launched the Naira Ambassadors Club, a new initiative targeting secondary school students. CBN Governor Olayemi Cardoso spearheaded the launch, aiming to cultivate respect for and proper handling of the Naira among young citizens. The campaign seeks to address issues related to the mistreatment of the Nigerian currency. By engaging students, the CBN hopes to foster a sense of national pride and responsibility towards the Naira. Details regarding the club’s activities and scope of influence were shared during the inauguration event in Abuja. This initiative represents a novel approach by the CBN to influence public perception and behavior regarding the national currency.