Nigerian entrepreneur Benjamin Akindote has launched Eego, a new platform designed to empower online sellers and creative professionals across Africa. Akindote identified a gap in infrastructure hindering the monetization of Nigeria’s abundant creativity. Eego aims to bridge this gap by providing tools and resources for freelancers, event planners, and entrepreneurs. The platform seeks to enable sustainable businesses by simplifying the e-commerce process. It focuses on supporting the “next generation of online sellers” in Africa. The launch signifies a step towards bolstering the continent’s digital economy and unlocking its creative potential. Further details on Eego’s features and rollout are anticipated.