New York state has implemented a new law requiring advertisements featuring individuals created by artificial intelligence to be clearly labeled as using “synthetic actors.” The legislation, effective Tuesday, aims to increase transparency for consumers regarding the origin of content in advertising. This requirement applies across various media platforms, encompassing a broad range of advertising formats. The law intends to distinguish between real people and AI-generated representations in promotional materials. Failure to comply with the disclosure rules could result in penalties for advertisers. Supporters of the law argue it’s crucial for maintaining authenticity and preventing potential deception in the advertising landscape. The move reflects a growing concern about the increasing use of AI in content creation and its impact on public perception.