Singapore University of Social Sciences (SUSS) has launched a new initiative, the GOOD Incubator, designed to foster student-led start-ups and social ventures. This program specifically aims to address pressing social challenges, with a particular emphasis on innovation geared towards the needs of the elderly population. The GOOD Incubator will provide resources and support to students developing business ideas with a social mission. It signifies SUSS’s commitment to social impact and entrepreneurial education. By focusing on the elderly, the initiative acknowledges the growing demographic needs of Singapore’s aging society. The program encourages students to develop creative solutions and sustainable business models that benefit this vulnerable group. Ultimately, the GOOD Incubator hopes to cultivate a new generation of social entrepreneurs capable of driving positive change.