Anne-Claire Legendre, recently appointed president of the Institut du Monde Arabe (IMA) in Paris, is prioritizing a revitalization of the institution to engage contemporary audiences while honoring its historical foundations. Speaking from Morocco, Legendre emphasized the importance of strengthened cultural cooperation between France and the Kingdom. She highlighted Morocco’s significant cultural contributions, citing Andalusian heritage and its burgeoning creative industries as key areas for collaboration. Legendre also pointed to the upcoming 2030 World Cup as a potential catalyst for further cultural exchange. Her vision aims to transform the IMA into a dynamic platform fostering dialogue and understanding. The initiative seeks to build upon existing ties and explore new avenues for partnership between the two nations.