Neum, Bosnia and Herzegovina’s sole coastal city, is experiencing a surge in tourist popularity. Visitors are drawn not only to its beaches but also to a growing calendar of cultural, artistic, and sporting events throughout the summer. This increased demand is prompting investment aimed at improving the town’s infrastructure. While the specific projects are not detailed, the focus is on addressing longstanding issues hindering further development. The growing tourist sector presents a significant opportunity for Neum’s economy. Continued investment will be crucial to sustaining this positive trend and enhancing the visitor experience. The city anticipates continued growth in the coming years as improvements take effect.