Nestlé PNG is leveraging the annual Rosso Mountain Bike Race to advocate for healthier lifestyles in Lae. The initiative specifically targets young people and families to encourage active living. This sponsorship is a key component of the company's Creating Shared Value (CSV) programme. The CSV framework prioritizes community wellbeing through a combination of nutrition and physical activity. Additionally, the program emphasizes the importance of family engagement in maintaining health. By supporting the race, Nestlé aims to integrate fitness into the local community's routine. The event serves as a practical application of the company's commitment to public health.