Cosmetic imports into Nepal experienced a significant increase in the last fiscal year, reaching Rs13 billion (approximately $108 million). Traders credit this surge to the growing influence of social media and the expansion of the country’s beauty service industry. Increased exposure to beauty trends online is driving consumer demand for a wider variety of products. The rising disposable incomes and a growing middle class are also contributing factors to this trend. This data signals a considerable shift in Nepal’s consumer market, with a demonstrable appetite for beauty and personal care items. The industry’s growth suggests potential opportunities for both domestic businesses and foreign investment. Further analysis will be needed to assess the long-term sustainability of this import-driven demand.