Small neighborhood stores are becoming the most dynamic segment of the supermarket market. Major industry players, including AB Vassilopoulos and Masoutis, are actively investing in this localized model. The trend is further highlighted by the growth of My Market stores. This shift represents a strategic change in how retail chains approach consumer accessibility. By focusing on smaller formats, companies are adapting to evolving urban shopping habits. These investments aim to capture a larger share of the convenience-driven market. Consequently, the traditional retail map is being redrawn to favor proximity and agility.