Naver, a leading South Korean tech company, is extending its artificial intelligence (AI)-driven business support program – previously focused on online businesses – to local commercial districts. The initiative, dubbed “Local Ground,” will launch in Busan, aiming to revitalize regional economies. This expansion leverages Naver’s experience in helping businesses grow through AI technologies. The program will provide resources and tools to help local retailers adapt to the evolving digital landscape. Details of the specific support offered in Busan were not immediately available. This move signals Naver’s commitment to supporting small and medium-sized enterprises beyond its online platforms. The company intends to replicate this model in other regions following the Busan launch.