Ugandan President Yoweri Museveni has cautioned against exorbitant bride price demands within the Banyankole community. He argues that increasingly high payments are transforming marriage into a business transaction, deterring young people from establishing families. The President issued this warning during a traditional wedding ceremony for the daughter of a government minister. Museveni emphasized the importance of maintaining cultural practices while ensuring they don’t become financially burdensome. He believes excessive bride price expectations create barriers to marriage and contribute to social issues. This intervention highlights a growing concern regarding the commercialization of traditional customs in Uganda, and the need to balance cultural heritage with modern realities. The President’s statement aims to promote accessible marriage and family formation within the Banyankole community.