Moroccan artist Nassim Haddad views his debut performance at the Mawazine Festival as a pivotal moment in his career. He considers the international festival a crucial platform for cultural exchange and for showcasing Moroccan artistry to a global audience. Haddad highlighted the opportunity to present Morocco’s rich heritage on a large scale. Specifically, he discussed his project to popularize “Ayta,” a traditional Moroccan musical genre, internationally. He believes “Ayta” has the potential to resonate with audiences worldwide. Haddad made these comments during a press conference held alongside his performance at the festival. The artist’s goal is to elevate Moroccan music on the global stage.