Morocco’s poultry industry is experiencing heightened tensions as farmers report losses due to falling prices and shrinking profit margins. Professionals within the sector are debating the causes of these difficulties, with disagreements over whether reduced demand is the primary factor. While industry sources deny a decline in consumer interest in chicken, consumer protection groups attribute the situation to decreased purchasing power, exacerbated by recent holiday expenses. Calls are mounting for a resolution that prioritizes the interests of Moroccan consumers. The dispute highlights a struggle between producers and consumers in a challenging economic climate. The situation remains unresolved, with no immediate solutions apparent. Further investigation into the balance of supply and demand is expected.