New national data released in Morocco on the International Day of Awareness of Elder Abuse reveals that families continue to be the primary caregivers for elderly citizens. Despite a societal emphasis on respecting and caring for elders – often referred to as “the treasure of the home” – and strong ethical and religious objections to abandonment or neglect, questions remain about the sustainability of this model. Traditionally, placing elderly relatives in care facilities carries a social stigma. The data indicates a continued cultural preference for familial care, rooted in deeply held values. However, the report doesn’t detail potential strains on families providing this care or the availability of support services. Further investigation is needed to understand the long-term implications of this reliance on family structures for elder care.