Hassan Sentissi, the current president of the Moroccan Association of Exporters (ASMEX), has announced he will not be seeking re-election in the upcoming vote. However, Sentissi stated he will refuse to hand over leadership to any candidate who is not actively involved in exporting. This stance has turned the succession process into a contentious debate over qualifications, legitimacy, and interpretations of organizational rules. Sentissi, known for his candidness, has offered his perspective on the evolving situation. The dispute centers around the requirement that the ASMEX president be an exporter themselves, a condition Sentissi is firmly upholding. The upcoming election will determine who will lead the organization and navigate this internal disagreement regarding leadership criteria. This situation highlights a power struggle within ASMEX as it approaches a critical leadership transition.