A Moroccan traditional handicrafts exhibition officially opened on Monday at the American Dreams shopping center in New Jersey. The event is organized in partnership with the Consulate General of the Kingdom of Morocco. This initiative aims to promote Moroccan artisanal industry and showcase the nation's rich cultural heritage on an international scale. The exhibition's timing coincides with the preparations for the 2026 World Cup, which will be hosted by the United States, Canada, and Mexico. By leveraging this global sporting event, Morocco seeks to increase the visibility of its traditional crafts. The showcase provides a platform for national heritage to reach a diverse American audience. It represents a strategic effort to strengthen Morocco's cultural presence in North America.