Consumers in Rangpur and seven other districts are being sold fish falsely labeled as Hilsa from the Padma River, specifically from Chandpur, Padma, Barisal, and Pirojpur. A network of traders is allegedly deceiving buyers by selling Hilsa sourced from areas like Chittagong and Cox's Bazar, branding it as premium Hilsa from these specific regions. These fish are often sold at inflated prices, exploiting the reputation of Hilsa originating from Chandpur, Padma, Barisal, and Pirojpur. Some traders are also accused of using special lighting to make the fish appear fresher and more appealing. The fraudulent practice is reportedly exposed by a segment of the traders themselves, indicating internal dissent over the unethical business practices occurring in Rangpur and the wider division. This highlights a significant issue of consumer fraud within the local fish market.