Two former leaders of the industrial group Michelin have revisited the period in the early 1900s when the company faced potential failure. Their recollections shed light on a little-known chapter in the history of the Clermont-Ferrand-based tire manufacturer. The account details the critical steps taken to rescue the enterprise during those challenging years. This narrative offers a fascinating insight into the struggles and eventual turnaround of Michelin. The details highlight the importance of decisive action and strong leadership in overcoming near-disaster. The recollections present a compelling look at the company’s formative period and its fight for survival. It is a captivating story of industrial resilience.