The Moroccan Association of Export Professionals (ASMEX) held its general assembly on Tuesday, June 23rd, culminating in the election of Sonia Mezzour as president. The election followed weeks of internal tension regarding the association’s statutes and electoral process. Mezzour’s victory was described as narrow, indicating a closely contested race. Her election signals a potential turning point for ASMEX, with a focus on resolving internal disputes. The new leadership is expected to prioritize improved governance and a fresh start for the organization. ASMEX aims to move past recent internal conflicts and focus on its core mission of supporting Moroccan exporters.