A disinformation researcher has warned that memes mocking the President of Ukraine are part of a “memetic war” waged by pro-Russian accounts. The expert spoke to the Polish Press Agency (PAP), explaining that these memes are designed to influence people’s beliefs. This form of warfare utilizes social media to disseminate propaganda and shape perceptions. The researcher emphasizes the strategic use of memes as a tool in this conflict. This “memetic warfare” aims to undermine support for Ukraine and potentially sway public opinion. Such tactics highlight the growing sophistication of disinformation campaigns in the digital age, employing easily shareable content to achieve political objectives. The spread of these memes represents a deliberate effort to impact the information landscape.