Lucid Group, the American electric vehicle manufacturer, is reducing its workforce by approximately 18% as it faces increasing competition and seeks to improve profitability. The cuts impact roles across the United States. This restructuring coincides with the departure of Chief Operating Officer Marc Winterhoff, marking the second significant leadership change at the company in recent months. The move signals a strategic shift for Lucid as it navigates a challenging market environment. Reuters reported the announcement, highlighting the pressure on the company to achieve financial sustainability. Lucid joins other EV manufacturers adjusting strategies in response to evolving market dynamics and economic pressures. The company did not specify which departments would be most affected by the layoffs.
