Discount supermarket Lidl is capitalizing on the upcoming World Cup with a new line of football merchandise under its Crivit brand. The collection is aimed at fans of football and supporters of the French national team. Offerings include jerseys and a football, designed for family play. Lidl is promoting these items as affordable options for fans looking to show their support. The move reflects a broader trend of retailers leveraging major sporting events to drive sales. Specific pricing details were not disclosed, but the campaign emphasizes value for money. The products are currently available in Lidl stores across France.