Alpaca farming is emerging as a popular component of rural tourism in Latvia, despite the animals originating from the Andes Mountains of South America. A farm in Bebrene Parish, Augšdaugava Municipality, represents one of the largest alpaca breeding operations in the country. Vidusdaugava regional television reported on this growing trend on June 24th. The rise of alpaca farms caters to increasing interest in unique agritourism experiences. This development provides a new economic opportunity for Latvia’s rural communities. The farms attract visitors interested in seeing and learning about these South American animals in a European setting. This niche market demonstrates the diversification of Latvia’s tourism sector.