The “Latvia First” (LPV) party is experiencing growing political influence as Latvia prepares for upcoming parliamentary elections. Founded in 2021, LPV initially focused on issues like combating corruption and advocating for the interests of ethnic minorities, but has broadened its platform. Recent polls indicate a significant rise in support for the party, potentially positioning it as a leading force in the next Saeima (parliament). The party’s success is attributed to its appeal to voters dissatisfied with established political parties and its effective use of social media. Experts suggest LPV’s populist rhetoric and focus on economic concerns resonate with a segment of the electorate. The party’s potential role in forming the next government remains uncertain, but its increasing popularity signals a shift in Latvia’s political landscape.