The Inter American Press Association (SIP) is supporting digital transformation within 40 Latin American media organizations, including El Nacional. Selected organizations will participate in a three-stage acceleration program designed to enhance their audiovisual capabilities. The program features specialized training, personalized consultations, and access to strategic resources. The initiative aims to facilitate the design and implementation of innovative digital and audiovisual projects. This support intends to modernize media operations across the region. The program’s structure focuses on a phased approach to ensure effective project development and integration. Ultimately, SIP seeks to strengthen the Latin American media landscape through technological advancement.