A peculiar new trend is emerging amongst young people in Kyrgyzstan, involving the purchase of alcoholic beverages solely for the purpose of publicly discarding them. This challenge, spreading via social media, sees participants buying drinks and then pouring them out in public spaces. The motivations behind this behaviour remain unclear, sparking concern amongst observers. Authorities have yet to respond officially to the growing phenomenon. This act seemingly represents a form of protest or a display of defiance, but the underlying causes require further investigation. The trend raises questions about alcohol culture and youth engagement in Kyrgyzstan.