Mobile operator O! has launched virtual eSIMs to coincide with the start of the summer season at Issyk-Kul Lake in Kyrgyzstan. These eSIMs offer travelers instant connectivity without requiring a visit to a physical store. O! emphasizes the environmental benefits of eSIMs, contributing to the preservation of the Issyk-Kul region. The company highlights a significant cost advantage, claiming its eSIM data packages are six to ten times cheaper than those offered by international tourist eSIM providers. This initiative aims to provide convenient and affordable mobile service for visitors to the popular tourist destination. The launch supports digital connectivity and sustainable tourism practices at Issyk-Kul. O! positions the eSIMs as a practical solution for both tourists and the environment.