For years, the Kremlin’s propaganda has relied on aggressive state television presenters to bolster support for its agenda. These efforts have proven successful, with polling data indicating that those who primarily consume state TV are the most ardent supporters of the war in Ukraine. However, as the conflict enters its fifth year, the Kremlin is now expanding its reach to social media users, whose views often diverge from official narratives. This new strategy focuses on influencers, exemplified by a 25-year-old wife of a soldier on the front lines, to connect with younger audiences. The move signals a shift in tactics to cultivate pro-war sentiment among a demographic less influenced by traditional state media. This illustrates a Kremlin ambition to solidify support for the war among Russians and counter dissenting opinions circulating online. Independent polls show a divergence in views, prompting this expansion of propaganda methods.