Securing funding represents a major hurdle for early-stage businesses. Many founders in New Zealand initially attempt to fund their ventures through bootstrapping, reinvesting profits, but find this method slow. Seeking support from friends and family, or leveraging personal assets, presents alternative routes but comes with inherent risks. Kiwibank's StartUp+ program aims to address this challenge by providing funding access without requiring founders to pledge personal assets as security. This initiative offers a potential solution for New Zealand entrepreneurs seeking to launch and grow their companies. The program acknowledges that a strong idea, coupled with dedication and effort, is often the foundation for success, but capital is essential to realize that vision. It provides an alternative to traditional funding models for startups in New Zealand.