Kenya’s National Transport and Safety Authority (NTSA) has announced an ambitious goal to halve road fatalities nationwide by 2028. The commitment comes amidst growing concerns from motorists and motorcycle taxi (boda boda) operators, particularly in Kwale County, regarding road safety. NTSA Board Chairman Khatib Mwashetani stated the authority will prioritize addressing issues brought forth by riders, such as accessibility challenges. While specific strategies weren’t detailed, the initiative signals renewed focus on improving road conditions and driver/rider behaviour. This target reflects a response to escalating public pressure for safer roads across the country. Reducing road deaths is a critical priority for the NTSA, seeking to improve public safety and well-being. The plan’s success will rely on comprehensive implementation and continued stakeholder engagement.