The South Korean embassy in Uruguay hosted preliminary rounds for the 2026 K-Pop World Festival on Wednesday, local time. This marks a significant expansion of the festival’s reach into Latin America, specifically Uruguay. The event aims to discover and promote emerging K-Pop talent globally. Details regarding the number of participants and specific performances were not immediately available. The K-Pop World Festival is a long-running competition organized by the Korean Broadcasting System (KBS) and the Ministry of Foreign Affairs. It serves as a platform for international fans to showcase their passion for K-Pop through singing and dance covers. This Uruguayan preliminary event signals growing interest in Korean popular culture within the country.